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Three quick things:
Have you seen the latest issue of Dojo Digest magazine? Check in out here-http://dojodigest.com/Magazine/index_DojoDigestMarch20111.html
MASOU Mega-Training Convention Clearwater Florida-new date Oct. 14 and 15th 20011, the feedback from last year was tremendous, this year we'll try to top it.
The 2010 Convention is available to view at www.masouppv.com punch in this code DOJO752011 and save $75 dollars!
And now...
Thoughts for a Monday:
When I started martial arts I wanted to be champion. It consumed me. I trained, I traveled, fought my heart out. It was a great time. I wouldn't trade those days for anything. Later I set my goal to train great competitors. I had some great successes in that arena.
But during this time, I was not very successful as a school owner. I barely made ends meet and struggled.
Then I changed my focus again. I focused on building my martial arts school business. I was very fortunate to be able to ride the wave that started with Bruce lee, on to the Karate Kid and then to the Ninja Turtles and Power Rangers.
Those were great years and many of us became very successful. Personally I ended up overseeing 20+ Karate America schools in Wisconsin.
Then I moved on again.
In 2008 came the economic bomb that hit. Thousands of schools closed and more are closing weekly.
But also something else happened. Some school owners actually saw their business grow. How can this be if things are so bad? I talk with owners every week that are close to going out of business. But I also speak with owners like Randy Holeman, John Cassidy and Brannon Beliso that are having record years.
What's the difference between a record year and going out of business?
After taking a hard look at both types of owners and studying their differences, it comes down to only one time. It doesn't matter what type of school you run, Tae Kwon do, MMA, Karate or Kickboxing. It all comes down to one thing and one thing only:
"RUN YOUR BUSINESS LIKE A BUSINESS"
This means following the laws of business; providing great customer service, developing long term marketing strategies. Implementing solid sales programs that are part of an overall strategy, plus, Following a budget, focusing on providing world class staff training. All the systems you do to provide your product. And the big word here is systems.
Think of your business systems as boat. Build a solid boat and you can go anywhere and carry any cargo. Build a weak boat and you can't carry anything or go anyplace for very long.
So check your systems. A great place to start is by going to the MASOUONLINE home page. There you can check your systems against the MASOU Success Engine. It doesn't cost anything, and you'll get a great overview of your business.
Speaking of systems, I know a guy that has developed systems better than anyone I've ever seen. Here's the short course, his five schools are on pace to grow one million dollars this year, and that my friends ain't chicken feed! And here's the kicker, he works less than a hour a week at his school. If you want to know about him, shoot me an e-mail at: DojoDigest@gmail.com and I'll fill ya in.
Keep Kickin'
Randy Reid
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