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Rack Cards
One of the most important spokes on the "System 7" marketing wheel is your network of vendors that allow you to place your rack cards in their locations. Look at these vendors as business partners, not simply someplace to leave your information. Rack cards have some things in common with lead boxes. You've probably at some point utilized lead boxes. Lead boxes can work very well, but there are some drawbacks. The problem with lead boxes is the fact there is sometimes resistance from vendors to allow you to place the box. . . . (to read the remainder of this article, please log in below.)
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